The 30-Lesson AI Masterclass — Learn It Now or Be Left Behind

A few months ago, a young designer was preparing a pitch for a client. Normally, she would spend long hours sketching ideas, testing color palettes,

The Challenges of Digital Marketing in Africa: Why Connection, Creativity, and Culture Still Matter Most

Not long ago, we got a frantic call from a client, Miriam. She had just launched a modest skincare brand from her hometown in Kaduna.

E‑Commerce in Africa: Why the Urban Success Story Still Needs Its Rural Chapter

In the glittering skylines of Lagos, Nairobi, Accra, and Cape Town, something remarkable is happening. With just a smartphone and a swipe, people are buying,

“Whose Thought Is It Anyway?” – Is Generative AI Is Quietly Rewriting Our Inner Voice?

There’s a strange new silence in boardrooms and brainstorming sessions lately. It’s not the absence of ideas — it’s the automated presence of them. The

The AI-Powered Consumer: Are People Still Making Their Own Decisions?

There was a time when buying a pair of shoes meant walking into a store, feeling the fabric, chatting with the seller, and—most importantly—deciding for

How A Solar Brand Rewired Its Narrative and Lit Up the Market

The problem wasn’t the panels. They worked just fine. The issue wasn’t even price, though affordability always plays its part in markets where every naira