Pyrantrin.IMC

Our client, a major player within the Pharmaceutical sector and as at the time, its brand of worm expeller still struggled with a low awareness level, and the market share besieged by generic products. Worm infestation had become (and still is) a major public health problem in many countries in Africa. Consequences of worm infections

IN: Branding
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Our client, a major player within the Pharmaceutical sector and as at the time, its brand of worm expeller still struggled with a low awareness level, and the market share besieged by generic products.

Worm infestation had become (and still is) a major public health problem in many countries in Africa. Consequences of worm infections on younger generation (children) has attracted medical and social concerns, hence de-worming has become an essential component of school health programmes.

Our task became to break a campaign that cuts across all publicity media channels, generating an easy top of the mind recall amongst the lay; to establish family/kids friendly jingles that would effect a strong brand identity; establishing school awareness programs that buttress effective de-worming using Pyrantrin.