Nimartem IMC

Nimartem IMC Yet again, we were charged to initiate a highly effective integrated marketing communications campaign to generate awareness and acceptability for this brand of antimalarial to drive a target sales volume for the company through a mix of ATL and BTL models. Being a pharmaceutical product and conversant with inherent regulatory guidelines within the sector, we designed a TTL model (a combination of ATL & BTL models), to deliver a promotional strategy that cut across multiple channels to establish brand as efficacious  and credible alternative to market leaders.

IN: Branding