A young entrepreneur walked into our Lagos business office/premises and requested to see any of our consultants, he had limited budget to launch his brand of household products within the local market. He needed help. We saw his passion and soon what began like an enquiry, now ended up into a full brand –FLEX- with the local market agog in less than 90 days. We started with a dedicated market survey, taking cues from the brands millennials have embraced over the past few years. It was important to develop clearly differential image - one rooted in the identity it stands for and positioned in a younger, fresher and more dynamic direction. For the logo, we created a perfectly structured solution that communicates the brand identity. We developed a series of engaging brand messages designed to live across a wide number of (multiple) channels; online and in-app.