In a country where light-outs are more frequent than football matches, reliable power isn’t just a luxury — it’s survival. When EcoFlow, a globally acclaimed brand of portable power stations and home backup solutions, decided to enter the Nigerian market, it wasn’t a question of if the product would be needed. The real challenge was how to tell the story in a way that connected with the daily, lived experiences of Nigerian people.
That’s where Super Stars Promotions stepped in.
From the outset, we understood this wasn’t just about selling gadgets. It was about offering peace of mind. About promising uninterrupted football games, saving the small business owner’s perishables, and keeping families connected when the grid failed.
We crafted a dynamic, multi-layered campaign tailored to the heartbeat of Nigeria’s energy dilemma. At the core of our strategy was storytelling — placing real people and relatable moments at the centre of the EcoFlow conversation.
Our influencer marketing push wasn’t your typical product placement. We carefully curated a mix of lifestyle enthusiasts, tech reviewers, and outdoor adventurers — people whose daily routines relied heavily on consistent power.
Through their authentic voices and everyday narratives, EcoFlow’s products were woven into scenarios Nigerian consumers instantly recognized: late-night study sessions saved, impromptu family part
Then came the content — and it wasn’t bland, stock-footage material. We produced locally relevant videos, blog posts, and infographics that showcased the heartbreak of a sudden power cut and the relief of having an EcoFlow within arm’s reach. Each piece of content spoke directly to consumer pain points, and offered not just a product, but a solution. A way out of darkness.
We backed this up with sharp, targeted social media advertising. Timed to coincide with major sales events like the Jumia Massive Sale, our digital ads carried a simple, powerful message: Never Lose Power Again. The result? Explosive engagement and a surge in inquiries, with sales figures that comfortably outpaced projections.
And because good stories deserve good follow-up, our email marketing team rolled out personalized newsletters and promotions that kept potential customers in the loop. Product highlights, usage tips, and exclusive deals ensured that EcoFlow stayed top-of-mind long after the first ad click.
By the end of the campaign, the numbers spoke for themselves — but more importantly, so did the people. EcoFlow wasn’t just another product on the shelf. It became the trusted companion during power outages, the gadget you recommend to your neighbour, and the lifesaver for the small business down the street.
For us at Super Stars Promotions, this was more than a marketing job. It was a chance to help solve a real, everyday challenge, and to introduce a brand that promised — and delivered — power when it mattered most.