DR Secret

Our client, a major player within the core healthcare sector was set to launch an herbal coffee; a major switch in consumer goods.This product had positive sexual health benefits for both male and female; same product, two variants, great benefits. Our strategy would address perceptions to healthy sexual lifestyle, affect spiritual/religious views, and yet foster brand adoption. The rest of the information is classified but you can have a look at some of the things we did

IN: Branding
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