Point-of-Purchase (POP) Displays

Though you might be most familiar with POP displays from your visit to the grocery stores and others, where you just couldn’t help but notice all those glossy magazines filled with celebrity gossips, you’ll be pleased to know that they’re one of the most effective ways for retailers to encourage impulse buying.

For example, you might have noticed that the last time you went shopping for clothes, there was a never-ending array of bins and displays filled with items that could be seen as “add-ons” or “up sells” as you make your way closer to the checkout.

The reason why these POP displays and the impulse purchases they generate are so effective is that according to research, almost 66% of all decisions to buy something are made while people are in the store shopping. And guess what? Almost 53% of those decisions are classified as impulse buying.

Well, it’s time to start thinking about what you could do around your checkout area to get consumers to buy more.

Here are a few examples of different types of POP displays:

Speed Bumps: As prospective customers get closer to the end of their purchasing journey at your store, you can intentionally draw their attention to products that they may have missed by strategically placing them along the path to checkout or even as they wander the store.

Dump Bins: These are bins full of products once again strategically placed to elicit curiosity in consumers and get them to “dig in” and find an item that they’ll add to their shopping cart as they stand in line to pay for what they came to buy.

Free Samples: This is a surefire way to build demand for any new products that you may have recently added to your store. Giving away free samples of certain products invites customers to use them at no cost and though they may not reach for the full-price version right away, you can be sure they’ll think about it the next time they visit your store.

Hope this short read was insightful?

If you need help with effective pricing and display strategies, remember that Super Stars Promotions has helped many local stores plan their pricing and display strategies that yielded great returns.

Let us help you with your local store planning and pricing today.

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